Seth Godin

January 8, 2008

Seth GodinSeth Godin is a leading marketing expert. He’s the author of a number of mind-shifting books on marketing and is an authority on “Marketing 2.0.” Not everything Seth writes will be of interest to the class (this is likely true of all the sources). However, he posts often and most are thought provoking and should get you thinking about some issues. As an example, yesterday he posted 14 New Rules that the music business must follow to survive and thrive. To add Seth’s feed to your Google Reader, go to his blog and click on the “Subscribe” button down the left hand side.

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3 Responses to “Seth Godin”

  1. davecanvin Says:

    Interesting blog. I think he makes some excellent points. The topic of digital music and downloads is without a doubt a debated topic these days, and I would like to give my two cents.

    It is not so much an issue for us right now in Canada, since we can technically (for now) legally download music, but in the United States I feel it is getting a little ridiculous. I can not go honestly a week without reading something about copyright infringements and lawsuits be carried out by the RIAA against in some cases teenage girls looking to download the latest Britney Spears single.

    The RIAA needs to accept the fact that times are changing and we live in a digital age, with the power of the Internet we have these days CD’s are slowly phasing themselves out of the marketplace. If you go to a store like Future Shop and take a look around you will quickly see that no longer do portable CD players dominate shelf space. You will see walls of iPod’s and other MP3 players, and they also sell networking products to tie your digital music library into your home audio system. I feel the RIAA needs to reposition themselves, because in a few years time they will not be able to keep up with these lawsuits. Whether people like to admit it or not, most people share music “illegally” be it through torrents or a P2P program like Kazaa. Digital music is a way of the future, and they simply need to accept it. Right now, with all these ludicrous lawsuits they have tabled in the US, I think the RIAA is hurting the music industry more than they are helping it.

    I’ve enclosed an interesting Youtube video with some interesting insight regarding the RIAA….

  2. mellaz Says:

    I blame the music industry for not trying to understand the revolution behind digital music. Yes, copyrights owner did not earn anything when Napster the 1st P2P software developed released. The point instead of trying to understand what was happening, decided to just sue them and shut it down. With such an act they made a clear statement: they don’t care about the digital music and they will fight to take it down. The problem here we cannot monitor or take down every single illegal act on the web. People share files because they feel there is nothing wrong with it. If the music industry keeps against file sharing (P2P), or does not bother trying to comprehend it, then they’re fighting against the future of the music market, instead of using the new digital technology to make profit. Let us take Apple as an example they created iPod and developed iTunes, making huge profits in an empty market. But the profits are not only for retailers: musicians, labels and every other piece of chain in the music business benefit from Apple, they just decided to understand it first. Music record label owners have to be much more noticeable with their accounting to the artists, and may have to promise a commission to gain further permission from the artists.

  3. wattsy Says:

    I agree with the comments made on this. Companies need to understand that digital music is becoming the future. A lot of people only buy a cd to here a few selected songs. It makes sense if you can buy these songs on iTunes. I don’t mind supporting artists and buying a cd that has good quality music on it. Nothing worse than buying a cd with one good song on it. The record companies should realize that digital music is the future. They should figure out ways that they can make profit of this. The Record Companies are wasting alot of time trying to shut down users, and sites that share music. There are millions of people around the world that share music and this would take forever. Where as they should be looking at this from a positive angle and saying hey maybe we could turn this into a money making opportunity – and look outside the box.


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