Robert Scoble, “Tech geek blogger”

January 9, 2008

Next up on our required weekly reading list is Robert Scoble. Scoble became famous as a Microsoft employee given permission (and in fact hired to) blog on behalf of the company. This was a huge step and a big risk for Microsoft and Scoble handled it well. During his tenure there he became the “authentic” face and voice of Microsoft. In the process he helped define the practice of corporate blogging, uncover the pitfalls and issues, and expose its tremendous benefits. Based on that experience he also co-wrote a book, with Shel Israel, called Naked Conversations.: How Blogs are Changing the Way Businesses Talk with Customers. Naked Conversations is one of the key books defining the culture of blogging and social media.

Scoble is currently out on his own. There are hints that he will be joining Fast Company sometime soon.

His blog is a good source of information on the blogosphere in general. As discussed in class, his latest scrape with Facebook is a good study in some of the issues we will discuss over the course of the semester. Also, Scoble’s blog is a great example of blog-as-community and blog-as-conversations. Many of his posts attract over 100 comments each. When you find a post that’s of interest to you, please be sure to look at the comments, too.

Please add Scoble’s blog to your RSS reader.


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