Pepsi Giveaways

January 18, 2008

So while scrolling Chris Anderson’s The Long Tail, I found something which caught my eye. And yes, it has to do with music. Honestly, I can’t help it! I’m trying to get help…Anyway, apparently Pepsi is going to launch what the company’s deeming “the largest promotion [they’ve] ever done”. Basically the article summarizes that for the next PepsiStuff giveaway campaign (starting February 1st), purchasers will be able to gain points with each Pepsi product purchased which can be added toward getting clothes, electronics, DVDs, CDs, and MP3s from Amazon’s music catalog. This sounds pretty cool!

 

I couldn’t help but connect this article with another I had just skimmed from Seth Godin. I started wondering if perhaps this new giveaway campaign is a bit of a gimmick, for both the highly competitive beverage provider, Pepsi, and Amazon’s music catalog; a new addition to the popular website most likely to compete with Apple’s iTunes.  Will this cause problems for iTunes? They already have other problems to worry about from Napster.

What does everyone think about this new campaign? Do you see this Pepsi campaign as another gimmick? Or will the joint venture turn profitable results for the two companies? Is everyone excited about getting “free music” while drinking their Pepsi products?  I am!

 

Maybe Pepsi should try sticking a Pepsi can to the top of a car for advertisement.

Tasia

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3 Responses to “Pepsi Giveaways”

  1. wattsy Says:

    I have wondered also if Pepsi’s giveaway campaigns are gimmicks. I think that this is a good way for Pepsi to gain more profit. I know when I was younger when the Pepsi points first came out. I would always get a Pepsi to get the points, in hope that I would be able to get a prize. But in the end I didn’t have enough points to get the prizes I wanted. haha. Although I think that this is a good way to get more Pepsi drinkers. I think this campaign will benefit both Pepsi and Amazon. Amazon will get more traffic on there website from people downloading music.

  2. mellaz Says:

    The fact that Pepsi and the record labels have crossed over from iTunes to Amazon MP3 is an indicator of the continuing tension between the music industry and Apple. Though iTunes blazed a trail in encouraging consumers to pay for music online, record executives complain that Steve Jobs holds too much power when it comes to setting prices and other terms. Thus, recording companies now see Amazon as a way to level the playing field.

  3. Tasia Says:

    Thanks for the comments guys! Mellaz, I also thought it was strange that Pepsi choose Amazon instead of iTunes, but at least it give Amazon a chance to get started with their new product. Maybe in time, Amazon will be level with iTunes. Mitch, I think it is a way to get people drinking more Pepsi products too. Pop from a vending machine is mostly more than $1.00 and more than just buying an MP3 online. But I still think it’s Amazon’s best shot at gaining some brand equity regarding their online music catalog.


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