Wikinomics, chapter 4 – student comments & questions

January 29, 2008

Wikinomics logo

Please post your comments and questions for this chapter as a comment below.

These are due the Friday before class by 5pm.

The people presenting this chapter are Katelyn, Imran, and Mazen.


8 Responses to “Wikinomics, chapter 4 – student comments & questions”

  1. jblaquiere Says:

    It’s great how websites have been able to use the idea of collaboration to allow companies to outsource their problems to receive expert advise on what to do to online companies that act like “hubs” for companies to find external experts.

    Do these “hubs” or “ebays of R+D” make money from external R+D? or do they just provide a free service? Do fortune companies create their own hubs? If they don’t would creating one give these companies more control over their external R+D?

  2. Tasia Says:

    Comment: The chapter touched on the topic of competition briefly saying, that in a market with multiple qualified participants, competition is likely to increase. I found this rather intriguing because no examples of compeition occuring was given in the text.

    Question: How does competition arise in these “online technology transfer market places”? Is the text simply refering to compeition among participants in the marketplaces, who generate solutions or ideas?

  3. romizuddin Says:

    Comments: Ideagoras represent a powerful new approach to innovation. This chapter describes about how a website that enable users to post problems and solutions by creating Ideagoras. Smart companies use Ideogoras to seek out creative ideas, innovations, and uniquely qualified minds on a global basis. It also describes how can a company uses their internal R&D peoples who understand customers and came up with innovative ideas.

    Question: How can firms connect ideagoras to deliver superior value creation, expansion, and competitiveness?

  4. David McKenna Says:

    Q: The chapter mentioned websites like InnoCentive and as channels for companies to reach innovative minds to help solve problems. What happens if more then one person comes up with the solution. For example, what would happen if Werner Mueller wasn’t the only person that solved the pharmaceutical companies problem. Do they split the $25,000? What if 1,000 people came up with the solution? Would they only get $25 each?

    C: I never knew that Proctor and Gamble had so many products (pg. 103 says they have 27,000 patents). It mentions some of the as being Crest products as well as Swiffer and Olay products. I find this remarkable how they can branch into so many completely different markets and still be so successful. Most business’ would lose themselves in so many products and begin to produce sub-par products.

    David McKenna

  5. davecanvin Says:


    I never really realized how much these companies spent on Research & Development, like GE spending $2 Billion a year. It is also shocking how little of it they use, for example I think P&G found they only were using 10% of their patents…. Insane!


    Will companies rely on Ideagoras more heavily in the future, and “move away” from traditional R & D?

  6. Sofonyas Says:

    Comment: This chapter shows how companies took collaboration to a whole another level through the internet. Its always the more the merrier, from finding people to hire full time to getting just some help to solve a specific problem with out hiring or even meeting the individuals in person. It really is a powerful new approach.

    Question: what do you think are the chances of eBay ever getting replaced by a new and up-and-coming website the same way facebook did to MySpace?

  7. wattsy Says:

    I found it interesting how Proctor and Gamble spends $2 billion on R&D across 150 science areas and 300 brands that span many categories. Its obvious that R&D is of big importance to this company. Most companies around the world wouldn’t have this kind of money to spend in R&D.

    It mentions in the chapter how working in close collaboration with suppliers to produce new products and services is becoming a mainstay in most industries. Why do you think this is, and what industries do you think this applies to the most?

    Mitchell Watts

  8. tag1983 Says:

    After reading about Gold Corp at the start of this book I really should not have been surprised when I read this chapter, but I was really intrigued by ideagoras. I find it extremely interesting how the internet is improving business around the world and the story about the Pringles chips really nailed the point home. The only problem I see with this type of system and as mentioned in the book there are not enough people that know about it and use it . . . . . . . . . . yet!

    I noticed that the chapter mostly talks about R &D and scientists but I was wondering do you think this type of site would work for general business ideas on marketing, selling, advertising, human resources and methods like that?

    (I know they are not patented ideas, but they could still be used as a resource for different companies, or do you think that no one would cooperate due to the fact that it would be hard to make money off something that was not patented?)


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