Super Bowl XLII

February 3, 2008

I was really disappointed at my fellow bloggers because they all ignored a major event happening this Sunday, February 03, 2008 Super Bowl XLII

Two questions circled around my head:

1. 1. How many people are expected to watch the game?

2. 2. Cost of a Super Bowl ad?

Believe it or not more than 72,000 people are expected to attend the Super Bowl at University of Phoenix Stadium and thousands more are expected to take part in pre-game festivities in the Glendale area. In addition, more than 140 million people in the U.S. and a total of billion around the around are expected to watch the game live on television.

Also, some presidential candidates considered purchasing Super Bowl ads. An advisor to Republican presidential candidate John McCain, said that the football audience is “a very ripe and timely target.” However, Fox Television nixed the prospect of any political ads, citing equal time regulations and the fact that the ad space had already sold out before any candidates

One of 63 thirty-second spots among thirty-seven different advertisers will cost an estimated of $2.7 million, up from $2.6 million in 2006. However, advertisers are usually offered discounted rates below the official one. Cars.com, which had yet to buy a Super Bowl Ad, made an early announcement that it will purchase two spots.

Four automobile companies will advertise this year: Audi (paying a homage to the 1972 movie The Godfather), General Motors, Hyundai and Toyota. Hyundai was initially hesitant to air the ads, but eventually gave the green light. (From Wikipedia, the free encyclopedia)

 

In October 2007, Hyundai said it would become a first-time Super Bowl advertise and signed up for two 30-second spots. With prices for Super Bowl XLII ads going for a reported $2.7 million to $3 million for each 30 seconds, Hyundai spokesman Chris Hosford tells Automotive News, “Is this the best thing to do with our advertising funds in the first quarter?”
http://advertising.about.com/

Z

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4 Responses to “Super Bowl XLII”

  1. tag1983 Says:

    I love how the ads are available online almost as quickly as they are played on TV. I’m not a big football fan, and I usually enjoy the ads more haha.

    But like I said it use to be that if you missed the big ads during the super bowl you most likely were not going to ever see them. Now I can see them almost as fast as those watching the game.

    -TAG

  2. wattsy Says:

    Its crazy how expensive advertisements costs for the Super Bowl. But there are so many people that watch the Super Bowl – so it might be worth while for million dollar companies to take advantage of this advertising time.

  3. mellaz Says:

    If anyone missed the ads last night go to http://www.myspace.com/superbowlads

  4. davecanvin Says:

    I was pretty disappointed with the ads….. for the money they paid I seriously expected more.

    I was also disappointed that the Pats lost, but I guess thats life haha.


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