Wikinomics, chapter 5 – student comments & questions

February 5, 2008

Wikinomics logo

Please post your comments and questions for this chapter as a comment below.

These are due the Friday before class by 5pm.

The people presenting this chapter are Romiz, Tasia and Dave C.


9 Responses to “Wikinomics, chapter 5 – student comments & questions”

  1. jencampbell Says:

    On page 130, it was mentioned about how fans of Samuel L. Jackson could create custom lines that were used in the film and send the voice message to their friends. It’s funny cause a few of my friends love that movie and one day i get a call from “Samuel L. Jackson” telling me about these snakes on the plane.

    In todays technology, it seems that everything is getting co-innovators in on their project or product because it seems to overall benefit the company at a relatively low cost or no cost at all. What companies, deliberately do not make use of the co-innovators and is there a big downside of using them?

  2. wattsy Says:

    I think that it is important to give the consumer the option to customize the product that they are buying. I know when my family bought a Dell computer there were many upgrades that we wanted, that didn’t come with the model that we were getting. But we could customize that model – which was great.

    Ebay allows many people to buy and sell items and make a living of this web-site, and e-bay takes a certain dollar amount of the transactions. Other than the reason of making money, why are companies doing this?

    Mitchell Watts

  3. Sofonyas Says:

    Comment: “Customers as Co-inventors”, though it sounds like something that would fit right in this sharing and peering time we’re at, I don’t think that it is always the best way to go by. Saying that one scenario comes to my mind, Kramer’s (Seinfeld character) idea for “a place where people get to make their own pizza”. You can’t have random people shoving dough in to a 300 degree oven. That goes for Del too, not every one knows or wants to know about computers. Some people just want a computer with out having to deal with every little detail of putting it together. I’m not saying that its is a bad strategy cause obviously it has worked for BMW and other many companies but just because it involves and interacts with customers like most companies are doing these days, it does not mean that it is always the best way.

    Question: It’s mentioned in the book that Apple is facing a problem with customers hacking their product. If Apple decides to let each customer design their own iPod the same way DEL does with computers, do you think that would worsen or help prevent the situation?

  4. mellaz Says:


    “This new generation of prosumers treats the world as a place for creation, not consumption. This new way of learning and interacting means they will treat the world as a stage for their own innovation”

    Would you really want to be a prosumer, or is it easier to just remain a consumer of education?

  5. David McKenna Says:

    Q: I once created a Second Life account but couldn’t figure out the point of it. I know people go on it and have meetings and stuff but is that all? Do people actually go on everyday and play a game or is it just for chat with friends like you would on MSN? Why have a meeting on
    Second Life instead of some other conference calling software?

    C: I was extremely interested in the discussion on Lego’s Mindstorms. I thought this was incredible and went to their site to see some of their creations but didn’t see any. I then looked at YouTube and found an award winning creator of Mindstorm “machines”. Here’s the link (hopefully this link works since I don’t know how else to do it in a comment and we can’t edit comments). I think everyone should watch the whole video because his creations just get better and better as it progresses.


    David McKenna

  6. imrankha Says:

    Comment: So its quite clear that a growing number of firms have allowed users to modify their products with new features. However, it is quite fascinating to still see firms like Sony resisting this change even though they know that the users are modifying it anyways.

    Question: Why do firms like Sony or Apple not embrace this change by allowing users to modify and “transfer their innovation” to companies such as Sony? Wont Sony benefit from such additions to their product? Secondly – what do users get apart from satisfaction from this tranfer of innovation from comsumer to producer. Isn’t it a win win situation for the firms only? Sony gains revenue from these enhancements to their products and the consumer? Hours of labor unpaid?

  7. Katelyn Murnaghan Says:

    Comment: I think it’s a great idea for the Recording Industry Association of America to allow people to remix music. I know that they are trying to crack down on it but I think that it’s a great way for people to hear new music. I hear a lot of remixed music at house party’s and if the song is good then I want to hear the real version. Because of this, I become interested in the band and perhaps, if it’s just that good, even purchase the cd. I think that the recording industry is losing out by cracking down on remixes. But I guess that’s a debatable subject.

    Question: In this chapter, they state that Youtube has a lot of home movies, independent films, and pirated video content. So because of the fact that there are a lot of home movies and independant films, would there be a possibility that people attempt or are able to upload pornography and things like this? When uploading the video, do they have to agree that is it not a pornographic video (like Facebook does when you upload a display picture) and are there people to watch for this kinds of stuff such as Wikipedia has?

  8. tag1983 Says:

    C. I feel quite strongly that consumers should be able to modify their products. After all you bought them why can’t you change them as you see fit. After all I wouldn’t care to drive a 95 Civic that looked like this;
    but I love driving my civic that looks like this

    My point is that I think if you own it why not modify it.

    Q. Why would companies such as Apple have a right to sue people modifying their product? Or cause they set up a website talking about how they all modify them. I modify my cars, and I’m a member of forums where we all modify our cars and we trade secrets back and forth. So what is the big deal about doing it with new products? I mean if you are not changing something on the Ipod and then selling it labeled as your own, I don’t see a problem. So do you feel the same why I do that people should freely be able to modify their products as they see fit.


  9. Jeremiah Blaquière Says:

    Sorry this is late…. I’ve been having problems with my internet at home.
    Comment: I think its amazing how people are able to change (customize) the smallest of computers (iPods) to do many other things that they were originally not intended. I think that companies that do not embrace outside development, are worried that if they allow it to take place they won’t be able to control or benefit from many of these ideas, when in fact they could very easily adopt an idea, but have enough money/ technology to make it much more better.

    Question: What are some companies (except LEGO) that DO embrace the “prosumer” development method?

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