Here is a good post by Jeff Jarvis asking How personal should a blog be? This will give you some sense of why people blog and some of the issues related to that question.

Jeff’s blog is another good one that deals a lot with the culture of blogging. Please add it to the required reading list.

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Required Reading, duh!

January 9, 2008

In case it’s not obvious to everyone, please ensure that this weblog is included in your feed reader. In fact, please add both feeds: the one for posts and the one for comments:

https://bus442.wordpress.com/feed/
https://bus442.wordpress.com/comments/feed/

Next up on our required weekly reading list is Robert Scoble. Scoble became famous as a Microsoft employee given permission (and in fact hired to) blog on behalf of the company. This was a huge step and a big risk for Microsoft and Scoble handled it well. During his tenure there he became the “authentic” face and voice of Microsoft. In the process he helped define the practice of corporate blogging, uncover the pitfalls and issues, and expose its tremendous benefits. Based on that experience he also co-wrote a book, with Shel Israel, called Naked Conversations.: How Blogs are Changing the Way Businesses Talk with Customers. Naked Conversations is one of the key books defining the culture of blogging and social media.

Scoble is currently out on his own. There are hints that he will be joining Fast Company sometime soon.

His blog is a good source of information on the blogosphere in general. As discussed in class, his latest scrape with Facebook is a good study in some of the issues we will discuss over the course of the semester. Also, Scoble’s blog is a great example of blog-as-community and blog-as-conversations. Many of his posts attract over 100 comments each. When you find a post that’s of interest to you, please be sure to look at the comments, too.

Please add Scoble’s blog to your RSS reader.

Fred Wilson

January 9, 2008

Fred Wilson is a VC with Union Square Ventures, based in New York City. Fred and his company have been behind a number of successful and impactful Web 2.0 companies, including del.icio.us and FeedBurner. They are currently backing other important startups like Twitter, Tumblr and Etsy

Fred is a prolific blogger and a great tester of many of the technologies we’ll be discussing. Depending on your tastes, he’s also a great source for tips on new music.Fred’s blog is my first read every day.

Seth Godin

January 8, 2008

Seth GodinSeth Godin is a leading marketing expert. He’s the author of a number of mind-shifting books on marketing and is an authority on “Marketing 2.0.” Not everything Seth writes will be of interest to the class (this is likely true of all the sources). However, he posts often and most are thought provoking and should get you thinking about some issues. As an example, yesterday he posted 14 New Rules that the music business must follow to survive and thrive. To add Seth’s feed to your Google Reader, go to his blog and click on the “Subscribe” button down the left hand side.

Required Reading

January 8, 2008

I said in class that I would send everyone an OPML file that would allow them to import the required RSS reading into Google Reader. But I’ve changed my mind. Instead, I will write a brief post about each of the sources and include a link to add them to Google Reader. This will give me a chance to explain why I’m including a particular source in the reading list.