After reading through all the blogs this week, I was somewhat in a dilemma on what to respond to, There was very little in what interested me and the biggest news this week was Apple’s announcement of their new MacBook Air. But I think enough people have commented on this new innovation and although it seems like a great thing for Apple it appears that a lot of users will be dissappointed because of the lack of a ethernet port and no DVD drive in it. However, Seth’s blog on the shortage of digital coaches did somewhat catch my eye or at least 1 comment. He said, “Here are three things that are true:
1. Digital technology, especially computers and cell phones, can dramatically increase productivity.” Although this may be true, IMHO the use of computers and cell phones also can decrease productivity. Despite all these advances in technology and how fast we are able to achieve the results, we are still not able to process this information any faster or what to do it with all of this information. David Allen in his book Getting Things Done: The Art of Stress-Free Productivity says that”says CIOs should focus more on individual accountability and personal behavior, and less on technology.” I think that even though we have the ability to access information so quickly and almost everywhere, we still need to learn to unscramble all of this information and be able to make good decisions. Its still human nature for individuals at work to abuse the computer for their own personal use (Cyberslacking). This type of behaviour is costing businesses in the U.S. about $85 billion a year according to Websense Inc. in 2002. How much is this costing businesses today? Is this really more productive?

Tony Elliott

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The Problem with Perfect

January 19, 2008

The reading “The problem with perfect”, by Seth Godin, got me thinking that he is completely right in my opinion. First of all nothing in life is perfect so if something is advertised as just that, you expect the best and wont be satisfied with anything less. Dissatisfactions leads to complaints, that usually wouldn’t have been brought up in the first place had there been no hype. When there is hype created around something, and you get your hopes up, it is never nearly as good as you expect it. It is almost better going into something not being educated on what you are doing so there wont be room for let downs. You cant expect anything if you don’t know what to expect.

Another good point mentioned in Godin’s post is that you only notice something when someone screws up. Most people are blind to perfection, and when something is done close to perfect, it will remain unnoticed until something goes wrong and then you have something to compare the perfect to.

And we all have learned at one point or another in our lives that it is much easier to find faults in others than to find them in yourself. Hence, if we have a bad experience somewhere, someone is going to hear about it, as oppose to having a good experience and no one will hear about it because perfection was expected.

Finally Godin replaces the word “perfect” with the expression “interesting” because it is in fact obtainable and creates good word of mouth. But in my opinion a word that would create word of mouth would be Unexpectedness. If you don’t know what to expect than you can’t be let down because you didn’t expect anything in the first place.

 ~Jen Campbell