January 8, 2008
Seth Godin is a leading marketing expert. He’s the author of a number of mind-shifting books on marketing and is an authority on “Marketing 2.0.” Not everything Seth writes will be of interest to the class (this is likely true of all the sources). However, he posts often and most are thought provoking and should get you thinking about some issues. As an example, yesterday he posted 14 New Rules that the music business must follow to survive and thrive. To add Seth’s feed to your Google Reader, go to his blog and click on the “Subscribe” button down the left hand side.