I was reading Robert Scobels post on Switching to G-mail, and it made me think of all the e-mail accounts I have. Most people have an e-mail account in general that they check their e-mail on a regular basis. As well as a school e-mail address, or an e-mail address for work. I think it is easiest just to have the one e-mail address. That way you dont have to be checking so many e-mail accounts on a regular basis. But its hard not too accumulate a few e-mail addresses over the years.I first started of with an e-mail account on hotmail, but got quickly sick of the address and than graduated to a new address. Than I made an account with Yahoo and use to play games on my yahoo account in highschool, but haven’t bothered with that e-mail account in ages. As well as having my upei e-mail address, and my new g-mail address I made for viewing the feed reader for this course. It is very hard not to have a few addresses.

Its interesting how some people buy and sell e-mail addresses. Nokia N96 email address sells for $660 on ebay. Some people make a living of of this as people want the best e-mail addresses. A Nintendo Wii e-mail address sold for $385 on ebay.

I did not realize how big this market is until doing some research. I have came across web-sites that actually sell e-mail accounts to people. I think it is crazy how people actually buy e-mail accounts.I found out some different web-sites that you can create free e-mail accounts besides the typical ones such as: Hushmail, Inbox.com, and Bluebottle. I have really started to like  g-mail, but I I still like Hotmail more. I find that Hotmail is very easy to use and navigate.  But g-mail has more services provided when you create an e-mail account.  I also really like how there is the feed reader on g-mail.

I think web-sites like Hotmail have captured a large portion of the e-mail market.  A lot of companies probably find it hard to compete with Hotmail – as they have many users.  But many people have numerous e-mail accounts with different web-sites.  

Mitchell Watts

I was scanning through the posts this week, and once again I found Seths blog easier to relate to on Food Fun. It mentioned marketing throughout this blog, and this is an important part in the Business world. Without marketing a product properly, the success of the product is at risk. I remember when I went to elementary school and frequently ate fruit roll ups and dunkaroos. The marketing on tv commercials had an influence on me wanting these products. Or when I used to eat lucky charms because of the catchy commercials.”There’s always been a cultural desire to conform. The difference is that now there’s money at stake, so marketers push us to conform in ways that turn a profit. ” Profits are the main priorities of marketing. Michael Jordan has been an important reason in Nike controlling an important part of the basketball shoe market. Having a celebrity endorsing your product has proved to be successful at many levels for companies.There are many keys to successful marketing. Some keys are knowing your market, business, and successfully delivering the message to your consumer is important.  One company that comes to my mind of successfully conveying the consumer to buy the product is Pepsi.Without the proper marketing, businesses can go bankrupt.  I found a really interesting article on how Volkswagen is introuducing a new form of marketing online. Volkswagen“Today, Tribal launches the brand new site for Volkswagen.co.uk, providing customers with the most life-like experience of sitting in and walking round a new car without having to leave the comfort of their own homes.”  It took Volkswagen 18 months to create this site with a team of 50 people. In this article it says that research has been done that shows people do their homework on the internet before shopping for a new car. Keeping one foot ahead of the competitors in the automobile industry is really imoportant.I think that without proper marketing of products jobs are at stake. If a companys sales fall of expected because of entering the wrong market – than the companies employees could be at risk of losing their jobs.Mitchell Watts

I was reading the Long Tail by Chris Anderson, and came across an interesting post called The big lie about free.  Most of us have been acustomed to thinking that things we get for free are actually free.  “Whether it’s pop stars or Wall Street analysts, the biggest misconception of  free is that no cost = no value.” This makes a lot of sense because many things that we think are free are not. I was reading Chapter 4 and Linux is an example of this.  Many people put hard work into building this opensource software development.  People put there time, effort, and money through programs that they have bought to create Linux. Another example is downloading movies for free. There is a lot of money put into creating these movies – (paying actors etc.)I found another intesting article regarding people who thought they were getting something free,  but ended up having to pay for what they thought was free.  Someone clicked on an internet ads for a free iPod, and actually had to pay for it. Also a person who clicked on an ad for a free cell phone and never got a free cell phone.I did a bit of reseach on Linux. I have heard many people talk about this open source software.  Even some oversees governments are using Linux.I decided for this post to look into Linux, because I know the basics about Linux, but not much as I want to know  – and it mentions  it throughout our book for class. I found an interesting short article regarding the battle between Apple, Mircosoft, and Linux.  One of the main things I gathered from reading this is there are feuds between the companies regarding programming language. Computer ‘geeks’ are proud of what they have submitted to Linux. Its funny how it costs quite a bit of money to buy Microsoft XP, and Linux is free. I have read a lot of good reviews about  Linux. The main part I like about Linux is that people can contribute to this from anywheres around the world.  One question that I had was if I downloaded Linux could I run windows programs under Linux.  I found out that the answer was that people will most likely have trouble with this, but this are programs that you can download such as Wine to help make it easier.  A lot of people around the world are using this Linux for free – and modifying it.I am using Windows XP at home, and am pleased with it. I was just wondering if anyone uses Linux, or if people would switch over to Linux from Windows – considering Linux is free?Mitchell Watts

I was reading through the blogs this week and Seths blog called Don’t get fooled again caught my attention. I know myself I have gotten many annoying e-mails asking me to forward this email to so many people and I will win a lot of money or a computer. Most likely there is always a catchy phrase in the title to catch your eye. “Forward this to 20 people and you will share part of someones rich estate.” The scary part is these e-mails can contain viruses if you download attachments, etc.. Most people know not to bother with these e-mails but there is always some people who will follow through with the instructions. Most likely these e-mails are scams.I was just reading the news on Google – regarding e-mail scams that are on going in the world. A couple caught me eye: Million dollar email scammers plead guilty , and Beware of tax rebate scams. In the tax rebate article, “One reported phone scam asks people for their bank account information so the rebate could supposedly be supplied direct deposit. An email scam sends a message, supposedly from the IRS, and asks the recipient to click over to a site and enter personal information in order to claim their rebate.” It is scary how high tech some of these scams are getting.More than likely this will be a continuing trend into the future. There will always be people out there who want to obtain personal information (pin numbers, bank account information etc) for their own benefit. There are a lot of ways that you can protect your personal information. I think awareness of this is a big area that needs to be addressed, as a lot of people are not aware of this problem. I imagine that scam e-mails will continue much into the future – as computer technology continues to grow.Mitchell Watts

How much for Digital?

January 26, 2008

Another week has gone by and there is still little news, I guess its’s back to Seth’s blogspace and the talk about digital downloads. Currently there are a few businesses that provide movie downloads. Apple has just recently joined this venture along with  Netflix, Amazon’s Unbox and CinemaNow Inc. and Time Warner will also offer this service through HBO.

Although this type of service is growing rapidly ,there are some questions about the the time it requires to download the movies and how long you can view the movie. Right now it requires about one gigabyte of storage space and a fast internet connection, preferably a cable connection over DSL. Prices vary with each company but for the most part it costs about $3-$5 per movie. This price seems a little high considering they don’t have to pay for labour costs, advertising and the other costs associated with a retail store. I agree with Seth that offering them for free would not be the way to go for the industry, however offering them for a minimal charge would definately curb the desire for pirating. This was mentioned in Wattsy’s post earlier this week and I think he hit the preverbial nail on the head. Hollywood still has to make money from the movie industry. Therein lies the question is it better to charge less in hopes of attracting more customers or to charge more in hopes of making more profit? Quantity vs. Quality?

How much is too much?

January 23, 2008

Seths post called How much for Digital?, was interesting to read.  I think that downloading movies will be a big part of the future.  But, I think the price companies charge will have a huge impact on determining whether this will be a big part of the future.  It will more than likely take a while for this to become popular.I think there is a big opportunity for companies to step forward and offer movie rentals online at a small price.  We as the consumer have become acustomed to paying $3 and $4 for a movie rental.  Why not offer these movies at a price of $.50 or $.75 cents and see how many people would download the movies at this price.  More people are more than likely willing to pay for downloading movies if they are at a small cost.  There is nothing more annoying then paying late fees, and having to return a movie the next day after renting it.  Or getting to a movie rental store – and the movie your looking for is rented. I really like the idea of convience for online movies.”At fifty cents a rental, all desire for piracy goes out the window, replaced by convenience, ease of use and a clear conscience. More important, entire new services show up, habits are built and the studios end up with a direct relationship with consumers who want to hear from them.” The amount of piracy might drastically decrease if the price is cheap to download movies.  It probably would just be a step in the right direction to limit piracy.  But there are always people who would still download movies for free. HBO is jumping on the wagon and adding downloading movies to there resume. I am not familiar with the process of downloading movies from these sites. In dealing with how many times you can view the movie, or how long it is saved on your computer. But it almost seems to bring the topic of the Perfect Storm up from Chapter 2 in dealing with how Sony installed software on music fans computers. I know I wouldn’t want companies installing secret software onto my computer if I paid to download movies.  I found an interesting article called Time Warner: Download Too Much and You Might Pay $30 a Movie in dealing with rate plans they charge customers.What price do you think companies should be charging for online movie rentals, and why do you think this? Mitchell Watts

Adapting to the Internet

January 17, 2008

The blog called “Vestiges”http://http://sethgodin.typepad.com/seths_blog/2008/01/vestiges.html by Seth Godin was very interesting to read – many vaild points were made.The internet has created a lot of jobs, but at the same time it has eliminated a lot of jobs.   EMI http://http://www.reuters.com/article/industryNews/idUSL151812420080115  is facing about 2000 job cuts because of the digital environment that has been created. It could be argued that these jobs could have been saved by adapting quicker to the digital environment in todays world. Which I think is quite possible to do. But in the end it is EMI’s business and they can run it the way they want. From this article Seth goes on to say that  “the production values of an HD TV show are lost in the YouTube environment, yet plenty of studios and advertisers are having trouble giving up the staffing and hierarchy that served them so well in the other medium.” It would be hard to let employees go who have been with your company for years. There might be easier ways to get the work done with the changing technology, but loyal employees who have been with you for years are usually a main priority.Some businesses mind find it hard to make the switch over to new models, and start a new model. Ex. If you are a company that has had 15 employees since you first opened, you would probably find it hard to let a few employees go because of a new computer program that came a long that could do those employees work for free. Although the models might change, businesses are all on the hunt for profit.The internet has made it easier for businesses to get running. By letting them set up a server, blog, and wiki costs can be saved as discussed in Chapter 2 of Wikinomics.  One of the main things I think Seth was trying to get across was no matter how much marketing done, the old model reflects the new model in some way.Mitchell Watts