Obama in 30 Seconds..

March 16, 2008

When going through the required reading, I found one on Lessig’s blog that I found to be pretty interesting. It was actually a video entry, with the executive director of Moveon.org announcing a contest. First of all let me start off by saying that this isn’t the first contest that this site has put on. In 2004 there was a contest out to make a 30 sec television ad called Bush in 30 Seconds. It was a contest for filmmakers, writers, Animators, actors, you name it and you were welcome to submit a video, these videos basically mocked President Bush as much as they could in whatever way they saw fit. There were tons of entries and the winning video called “Child’s Pay” was aired nationally on TV and it was one of the most viewed political ads of all time. I was pretty impressed with the video, it didn’t mock Bush in a humorous way, and it was one of those videos that made you think.

Well now Moveon.org is putting on another contest called Obama in 30 Seconds, the only difference between the Bush and the Obama contest is that Moveon.org is in support of Obama so the videos have to be of the supporting nature this time. A panel of celebrity judges selects the winner too, and if you win the contest you get $20,000 for a new camera and what not and of course your commercial gets aired nationally.

This got me thinking about that chapter in Wikinomics on Goldcorp who seeked help from the Internet for help with finding gold in different areas. It seems that a ton of companies are seeking help from their consumers and why not? It is a huge resource for the company to use their consumers because not only is it convenient but it is free. Seeking input from your consumers and having a reward for it is a great way to utilize what is right in front of you, I mean who knows more about a product than the person who buys it. More and more companies are seeking input from their consumers and I think it’s a great way for companies to stay ahead on what their people want and how to give it to them.

Jen

Barack vs. Hillary

February 7, 2008

Well, it’s been a couple of days since Super  Tuesday in the US and a clear winner for the Democratic nomination hasn’t  emerged yet. A lot of people including blogger Fred Wilson thought that Barack Obama “would deliver the knockout blow”. But it didn’t come. As for myself I not too interested in politics especially with what is happening with our neighbour south of the border. I couldn’t care less who wins. If either Clinton or Obama is able to win the Democratic nomination and be successful in their presidential bid, it will be a very historic day in the US. We will have the first, woman or African American president in the US. Based on CNN election polls for 2000, females make up 52% of the population and African Americans make up only 10%.

These 2  have been able to collect large amounts of money for their campaigns and Hillary Clinton has even contributed some of her own money into this nomination race. 6 million dollars is what I read. These 2 opponents have fought a very good fight and the winner would make a good candidate for the presidency. Who knows what will happen to the loser, some people think that they would make a very good one-two punch on the Democratic card. Sorry for all of the boxing analogies. Fred even likens it to the Ali vs. Frazier battles for the heavyweight champioship of the word in the 1970’s, but I digress.

Next stop on the campaign trail is Texas, and Clinton appears to have the backing of the Latino voters in this state where 25% of the voters are Hispanic. The article written by Danial Trotta of Reuters makes it appear that Clinton has the edge in this state and that Obama will need to work on connecting with the Hispanic population in Texas. The Hispanic population in the US is at 7%. If Clinton continues to garner the support of Latino voters like she has in the previous 22 states  the momentum may again switch back to her.

Well, what does all of this have to do with Canada. Environicsa polling firm in Ottawa, found in a recent poll that 42% of Canadians would prefer Clinton as a presidential candidate over 27% for Obama. The article goes on to say that Canadians fondly remember her during her husband’s Bill term at the White House. However, the US  does play an important part in the world’s economy and the upcoming election may help lift the US out of their recession. What happens with the economy in the United States plays a very important role in Canada because they are our biggest trading partner.

Nevertheless, this has already shaped up to be a very interesting race for many reasons and it will be interesting to see the winner and whether or not they will be the next President come the November election.

That’s my 2 cents!

Tony

Yes We Can

February 4, 2008

I was flipping through my google reader when I came across a Post by Jeff Jarvis talking about a music video by will.i.am.  I don’t follow US politics AT ALL, however if I was american I would probably go for Obama.  Maybe this is why I enjoyed this music video. I dunno.But It made me think.  What a great marketing tool.  Music is great to listen to and to have stars like Scarlett Johansson, Jesse Dylan etc…Speeches are usually boring (I find), but putting it in a way that sounds good made me listen to the whole thing.  Could this be a new way for people running for president/prime minister to attract the masses?I don’t think that this mode would be very popular in canada. Not that our artists wouldn’t be this creative, but because most of our politicians are stuffy.  Just try to picture a music video for Harper, or Dion.  Doesn’t really fit.  Maybe this worked so well because Obama has always had some kind of an upper hand on internet publicity (the hot Obama Girl).If politicians focused their efforts on generation Yers, maybe more of this type of publicity would be more popular.  –Jerry