pacman google 

There has been a lot of coverage regarding successful companies like Google and Apple who have climbed the ladder of success using business models contrary to the traditionally proven models. Now that these companies are becoming more successful, other companies are beginning to emulate them, or are in the process of investigating how to become like them. A main component of this recent recognition stage is the documentation of these companies. Wired published an article on how Apple made it’s way to the top by breaking every rule. Siva Vaidhyanathan , media scholar at the Univeristy of Virginia, is in the process of writing a book called The Googlization of Everything. Also, Jeff Jarvis has recently been contracted to write a book about Google’s business strategy relating it to other businesses and industries, aptly named: WWGD – What Would Google Do? It is expected to be published next spring.

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